by HGI | Aug 25, 2021 | BLOG, Content Marketing, Corp Comms, PR
How to… get the most from your webinar Webinars have been steadily growing in popularity among B2B brands as a way to attract new prospects and grow top-funnel leads. Pre-Covid, almost 95% of marketers saw webinars as a vital part of their marketing strategy and...
by HGI | Jun 9, 2021 | BLOG, Content Marketing, Corp Comms, LinkedIn Training, Messaging, PR
a checklist for creating captivating content Many marketing and business leaders recognise the value of expert content. It’s well-known that content that shares expertise is seen as more compelling, unique, and differentiated. Particularly right now, as trust becomes...
by HGI | May 13, 2021 | BLOG, Content Marketing, Corp Comms, PR
covid & pharma pr: nurturing the narrative COVID-19 has wrought havoc, leaving economies and healthcare systems alike stretched to breaking point. But it has also presented pharma PRs and marketers with something of a learning opportunity. As the industry moved to...
by HGI | Apr 15, 2021 | BLOG, Content Marketing, Corp Comms, Events, PR
Remote – not removed: how to engage a wfh audience The end is in sight for what has been a long, hard year, thanks to the increasing number of vaccines on the horizon. Still, 2020 brought about a massive change in the way we work and these changes will endure...
by HGI | Apr 1, 2021 | BLOG, Content Marketing, Corp Comms, Events, PR
What next for pharma communications? From exhibition stands the size of small villages to sponsoring symposiums and swanky coffee, there is a reason industry spends so much money on conference season every year. The events give HCPs the time and space to reaffirm...
by HGI | Apr 1, 2021 | BLOG, Content Marketing, PR
Building a force of virtual pharma sales reps Pharma has always been built upon an army of sales reps, but COVID-19 has transformed the landscape and shifted the foundations. Infection control measures, HCP workloads, and an increase in clinicians conducting remote...
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