by HGI | Mar 20, 2023 | BLOG, Content Marketing, PR, Strategic Consulting
trends in biotech The biotech industry has seen major changes in recent years. Here are five key trends that have sparked excitement and innovation within the sector: 1. AI-driven drug discovery is enabling researchers to identify potential treatments for complex...
by HGI | Mar 7, 2023 | BLOG, Content Marketing, PR, Strategic Consulting
INFLUENCER MARKETING EXPLAINED Influencer marketing is a fairly recent addition to the marketer’s arsenal – its rise runs in tandem with that of the increase in social media marketing – and was initially adopted by the B2C market. However, as platforms adapt to...
by HGI | Mar 19, 2021 | BLOG, Corp Comms, PR, Strategic Consulting
CEO THOUGHT LEADERSHIP – HOW TO LEVERAGE EXPERT OPINION AND COMMUNICATE IT SUCCESSFULLY The 2021 Edelman Trust Barometer recently reported that, with trust in societal leaders plummeting, CEOs should step in to offer guidance and direction to their stakeholders....
by HGI | Feb 2, 2021 | Corp Comms, Strategic Consulting
2021 megatrends: sustainability Sustainability is on many business leaders’ agendas, as a way to ensure their organisations operate in a way that doesn’t harm the ecological, social and economic environment. Such strategies foster company longevity and help to...
by HGI | Jan 26, 2021 | Corp Comms, Strategic Consulting
2021 megatrends: resilience One key attribute that emerged from the 2020 pandemic was resilience. Across the world, workers suddenly had to work remotely, parents had to home-school, healthcare workers were isolated from their families, and everyone lived with a...
by HGI | Jan 21, 2021 | Corp Comms, Strategic Consulting
2021 megatrends: digitisation Many organisations were already digitising their core processes and moving operations online well before the pandemic. However, the disruption created by Covid-19 has accelerated this shift in every sector, from food to pharma, logistics...
Recent Comments