This month we will be mailing out our complete Passnote series pack to clients and members of our contact list. The pack contains:-
The hashtag is likely the most popular means of categorising content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses.
The hashtag also enables you to connect with and engage other social media users based on a common theme or interest. This remains essential when building new social media communities or campaigns from the ground up.
Knowing how to use hashtags is fundamental to your success on social media. You may use them, but are you using them to their full potential?
Here are a few best practices to help you achieve that success…
Do’s and Don’ts
With over 4 billion web searches each day, how can you ensure potential customers will find your brand, product or service? When they click the search button, will you appear on page 1 or page 10? Will you appear at all?
1. There are over two billion people online – 38 million of them are in the UK
2. 93% of online experiences begin with a search engine
3. Google owns 68% of the search engine market share
4. 70% of the links search users click on is organic
5. 70-80% of users ignore the paid ads, focusing on the organic results
6. Search is the #1 driver of traffic to content sites, beating social media by more than 300%
7. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate
8. 75% of users never scroll past the first page of search results
9. The higher the rank position the better on Google: 18% of organic clicks go to the #1 position 10% of organic clicks go to the #2 position 7% of organic clicks go to the #3 position
To read more about the importance of SEO download our Passnote: Unlock The Code For Online Success: Bringing SEO to the Forefront
As of Monday 9 November 2015 we have packed up our press cuttings and have relocated to the centre of Henley-on-Thames:
We look forward to welcoming you to the new offices.
Scan the QR code to add our new address to your contacts.
1. Gain influence within the industry
2. Establish yourself as an expert
3. Improve SEO and traffic to your website
4. Gain insights into your audience
5. Share your passion and discuss emerging trends
1. Increase brand awareness
2. Distribute content
3. Communicate immediately and frequently
4. Improve customer service
5. Build a personal brand experience for customers
6. Utilise customer feedback
7. Create a genuine connection between your organisation and your customers
What better time than now to get social!
1 – Do some keyword research and find out what the most popular words are for your sector.
2 – Set up Google Analytics to track traffic to your site.
3 – Ensure that your website is device compatible and has responsive design features. Tip – use Google’s Mobile Checker to see where you currently stand.
4 – Check that your META titles and descriptions are descriptive and clickable – don’t forget about ALT tags for your images. They are important because they make sure that the content of your site is easy to understand and available to everyone who wants to view or read it.
5 – Add social media sharing buttons to increase the chances of back links. More exposure means a better chance of generating back links.
6 – Don’t scrimp on content. It is recommended that pages should have at least 400 words and have no grammatical errors. Google prefers quality content.
Don’t know where to start? Contact us on 01491 570 970 to find out more…
Some 329 million people around the world are currently reading blogs. A blog can play a pivotal role in shaping your thought process and re-energising your marketing strategy.
In fact, blogs can be one of the most powerful online business tools for any organisation. If managed correctly, a blog can provide deliver opinion to new audiences and allow deeper engagement with your brand.
As our latest Passnote explains, it’s all about finding your voice, sharing your vision and amplifying your message. From commenting on the latest news and developments that relate to your industry, to giving the reader an insight into the inner workings of your organisation, a blog can help build brand awareness and generate interest.
When we develop blogs for clients, we tailor them to suit the needs of each client. We ensure a business blog has an identity that invites readers to fully engage with its content, and we focus on issues relating to the specific business and industry.
Readers will without question switch off from a blog if it reads like a sales script. We place the needs of the audience at the forefront of each blog we work on and we strive to make content approachable, relevant and topical for readers.
Initially, web traffic will come to a blog to see what is on offer . But if a blog is to secure longer term engagement with its readers then high quliaty must be posted on a regular basis.
Finally, there is the matter of SEO. Blogs have been proven to act as a catalyst in reaching out to new audiences, and they should be an integral part of any SEO strategy.
It is down to an infusion of fresh content and keyword implementation into original and quality content. Indeed, there has never been a better time to blog and is something that you really ought to consider adding to your PR and marketing toolkit. It might be one of the easiest decisions you make this financial year.