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News Tagged: Marketing

What To Look For In An Agency – A Checklist

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CAPABILITY: Many agencies will claim to offer PR services, but that may not be their main area of focus. The websites of design agencies and SEO providers may list PR as an additional service, but if it’s not at the very core of the agency’s business then it may play second fiddle to the rest…. read more >

10 Tips For A Top Press Release

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At the risk of revisiting what is a well-trodden path, it might be useful to consider what exactly makes a good press release. The following tips are the result of many years of experience, and a seasoned understanding of what the media looks for in the releases it is sent. 1. Consider closely whether the… read more >

10 Tips For Better Case Histories

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The case history provides an overview of a customer experience or end user application, demonstrating how a product or service meets the needs of the user in question. Done well, a case history is a powerful sales tool that can be put to a wide range of PR and marketing purposes. It is highly valued… read more >

Countdown to IFSEC 2016: 10 Tips For PR Success

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IFSEC and FIREX allow exhibitors to meet prospects and customers and provide a great platform to launch products in front of a large audience – expected to be 45,000-strong from more than 150 countries. Of course, attending an exhibition requires significant investment, organisation, and logistics. It’s vital therefore to maximise your exposure and get the… read more >

Plus ça change…

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Marketing Week has published a range of essays on the subject of the changing role of PR and communications. They really are worth a read. The always excellent Michael Barnett provides an introduction and while he makes many valid points, is the realisation that “PR is no longer simply about securing media coverage” really such a ‘revelation’? Experiences… read more >