by James Tate | Feb 7, 2022 | INSIGHT, Passnotes
where next for phArma and biotech communications? As COVID-19 continues to exert pressure on healthcare systems, industry partners are stepping up to their vital role in helping teams manage increased caseloads and clear backlogs, while continuing to deliver...
by James Tate | Jun 2, 2021 | Passnotes
Likes, shares and thought leadership Expert insight is valued more than ever, with customers prioritising brands and marketing channels that they trust – and avoiding those they don’t. Indeed, trust is now the second most important factor influencing a...
by HGI | Feb 23, 2021 | Passnotes
pivot your event online With the return of physical events and exhibitions unlikely for a while, smart marketers are repurposing their budgets to create online events and the content needed to support them – indeed, more than 90% of organisers plan to invest in...
by HGI | Jan 13, 2021 | Passnotes
Megatrends in 2021 The arrival of a new year has never brought such hope, it seems. As we enter 2021, the deployment of vaccines around the world suggests that the end of the pandemic may be in sight, despite the reintroduction of lockdowns in many countries. Yet...
by HGI | Oct 28, 2020 | Passnotes
Essential communications in a time of crisis The COVID-19 pandemic is causing disruption unparalleled in modern times. As the daily press briefings held by the UK Government and others show, communication has never been so important. There is an immediate thirst for...
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