Likes, shares and thought leadership

Likes, shares and thought leadership

Likes, shares and thought leadership  Expert insight is valued more than ever, with customers prioritising brands and marketing channels that they trust – and avoiding those they don’t. Indeed, trust is now the second most important factor influencing a...
Pivoting your event online

Pivoting your event online

pivot your event online With the return of physical events and exhibitions unlikely for a while, smart marketers are repurposing their budgets to create online events and the content needed to support them – indeed, more than 90% of organisers plan to invest in...
Megatrends in 2021

Megatrends in 2021

Megatrends in 2021 The arrival of a new year has never brought such hope, it seems. As we enter 2021, the deployment of vaccines around the world suggests that the end of the pandemic may be in sight, despite the reintroduction of lockdowns in many countries. Yet...
Communications in a time of crisis

Communications in a time of crisis

Essential communications in a time of crisis The COVID-19 pandemic is causing disruption unparalleled in modern times. As the daily press briefings held by the UK Government and others show, communication has never been so important. There is an immediate thirst for...