by James Tate | Feb 7, 2022 | INSIGHT, Passnotes
where next for phArma and biotech communications? As COVID-19 continues to exert pressure on healthcare systems, industry partners are stepping up to their vital role in helping teams manage increased caseloads and clear backlogs, while continuing to deliver...
by James Tate | Jun 2, 2021 | Passnotes
Likes, shares and thought leadership Expert insight is valued more than ever, with customers prioritising brands and marketing channels that they trust – and avoiding those they don’t. Indeed, trust is now the second most important factor influencing a...
by HGI | Feb 23, 2021 | Passnotes
pivot your event online With the return of physical events and exhibitions unlikely for a while, smart marketers are repurposing their budgets to create online events and the content needed to support them – indeed, more than 90% of organisers plan to invest in...
by HGI | Jan 22, 2021 | Spotlights
spotlight on pharmaceuticals Covid-19 has turned pharmaceutical marketing on its head – the traditional, tried and tested methods of information dissemination and prescribing support are simply not viable in a pandemic. Information-hungry healthcare professionals...
by HGI | Jan 21, 2021 | Spotlights
spotlight on electric vehicle infrastructure Public car-charging infrastructure is a key part of the UK Government’s recently announced Green Industrial Revolution, which includes £950 million to support the roll-out of rapid EV charging hubs at every service station...
by HGI | Jan 19, 2021 | Spotlights
spotlight on recruitment Even before the pandemic of 2020, the world of work was changing. From how we work, to where we work, to why we work and what we do, work was undergoing a transformation. These changes are called the ‘Future of Work’, and the repercussions of...
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