by HGI | Apr 1, 2021 | BLOG, Content Marketing, Corp Comms, Events, PR
What next for pharma communications? From exhibition stands the size of small villages to sponsoring symposiums and swanky coffee, there is a reason industry spends so much money on conference season every year. The events give HCPs the time and space to reaffirm...
by HGI | Apr 1, 2021 | BLOG, Content Marketing, PR
Building a force of virtual pharma sales reps Pharma has always been built upon an army of sales reps, but COVID-19 has transformed the landscape and shifted the foundations. Infection control measures, HCP workloads, and an increase in clinicians conducting remote...
by HGI | Mar 25, 2021 | BLOG, Content Marketing, Corp Comms, Events, PR
PR and comms round-up Welcome to our monthly round up of the top stories in PR and content marketing that our agency teams have been paying attention to, plus some industry insights and top client coverage. Clubhouse: a beginner’s guide to the app in the eye of...
by HGI | Mar 19, 2021 | BLOG, Corp Comms, PR, Strategic Consulting
CEO THOUGHT LEADERSHIP – HOW TO LEVERAGE EXPERT OPINION AND COMMUNICATE IT SUCCESSFULLY The 2021 Edelman Trust Barometer recently reported that, with trust in societal leaders plummeting, CEOs should step in to offer guidance and direction to their stakeholders....
by HGI | Mar 16, 2021 | Content Marketing, Events, PR
wHY PIVOTING YOUR EVENT ONLINE IS THE SMART CHOICE FOR 2021 Conferences, large-scale trade shows and exclusive networking events – all a mainstay of any business marketing agenda. In 2020 however, this was thrown into disarray. Marketing teams had to scramble to...
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