Building a force of virtual pharma sales reps

Building a force of virtual pharma sales reps

Building a force of virtual pharma sales reps Pharma has always been built upon an army of sales reps, but COVID-19 has transformed the landscape and shifted the foundations. Infection control measures, HCP workloads, and an increase in clinicians conducting remote...
PR and content round-up

PR and content round-up

PR and comms round-up Welcome to our monthly round up of the top stories in PR and content marketing that our agency teams have been paying attention to, plus some industry insights and top client coverage.   Clubhouse: a beginner’s guide to the app in the eye of...
Successful CEO thought leadership

Successful CEO thought leadership

CEO THOUGHT LEADERSHIP – HOW TO LEVERAGE EXPERT OPINION AND COMMUNICATE IT SUCCESSFULLY The 2021 Edelman Trust Barometer recently reported that, with trust in societal leaders plummeting, CEOs should step in to offer guidance and direction to their stakeholders....
2021 Megatrends: Sustainability

2021 Megatrends: Sustainability

2021 megatrends: sustainability Sustainability is on many business leaders’ agendas, as a way to ensure their organisations operate in a way that doesn’t harm the ecological, social and economic environment. Such strategies foster company longevity and help to...