by HGI | Apr 1, 2021 | BLOG, Content Marketing, PR
Building a force of virtual pharma sales reps Pharma has always been built upon an army of sales reps, but COVID-19 has transformed the landscape and shifted the foundations. Infection control measures, HCP workloads, and an increase in clinicians conducting remote...
by HGI | Mar 25, 2021 | BLOG, Content Marketing, Corp Comms, Events, PR
PR and comms round-up Welcome to our monthly round up of the top stories in PR and content marketing that our agency teams have been paying attention to, plus some industry insights and top client coverage. Clubhouse: a beginner’s guide to the app in the eye of...
by HGI | Mar 19, 2021 | BLOG, Corp Comms, PR, Strategic Consulting
CEO THOUGHT LEADERSHIP – HOW TO LEVERAGE EXPERT OPINION AND COMMUNICATE IT SUCCESSFULLY The 2021 Edelman Trust Barometer recently reported that, with trust in societal leaders plummeting, CEOs should step in to offer guidance and direction to their stakeholders....
by HGI | Mar 16, 2021 | Content Marketing, Events, PR
wHY PIVOTING YOUR EVENT ONLINE IS THE SMART CHOICE FOR 2021 Conferences, large-scale trade shows and exclusive networking events – all a mainstay of any business marketing agenda. In 2020 however, this was thrown into disarray. Marketing teams had to scramble to...
by HGI | Feb 2, 2021 | Corp Comms, Strategic Consulting
2021 megatrends: sustainability Sustainability is on many business leaders’ agendas, as a way to ensure their organisations operate in a way that doesn’t harm the ecological, social and economic environment. Such strategies foster company longevity and help to...
by HGI | Jan 26, 2021 | Corp Comms, Strategic Consulting
2021 megatrends: resilience One key attribute that emerged from the 2020 pandemic was resilience. Across the world, workers suddenly had to work remotely, parents had to home-school, healthcare workers were isolated from their families, and everyone lived with a...
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