Pivoting your event online

Pivoting your event online

pivot your event online With the return of physical events and exhibitions unlikely for a while, smart marketers are repurposing their budgets to create online events and the content needed to support them – indeed, more than 90% of organisers plan to invest in...
Spotlight on Pharmaceuticals

Spotlight on Pharmaceuticals

spotlight on pharmaceuticals Covid-19 has turned pharmaceutical marketing on its head – the traditional, tried and tested methods of information dissemination and prescribing support are simply not viable in a pandemic.  Information-hungry healthcare professionals...
Spotlight on Electric Vehicle Infrastructure

Spotlight on Electric Vehicle Infrastructure

spotlight on electric vehicle infrastructure Public car-charging infrastructure is a key part of the UK Government’s recently announced Green Industrial Revolution, which includes £950 million to support the roll-out of rapid EV charging hubs at every service station...
Spotlight on Recruitment

Spotlight on Recruitment

spotlight on recruitment Even before the pandemic of 2020, the world of work was changing. From how we work, to where we work, to why we work and what we do, work was undergoing a transformation.  These changes are called the ‘Future of Work’, and the repercussions of...
Spotlight on Testing and Certification

Spotlight on Testing and Certification

spotlight on TESTING Like organisations in other sectors, testing and certification providers are under pressure to pivot their business models and remain relevant in challenging times. Yet considerable opportunity is open to providers as a result of recent changes in...
Spotlight on Technology and Innovation

Spotlight on Technology and Innovation

spotlight on tech While debates rage around what normality will look like post-COVID-19, one thing is for certain. The pace of digitisation will only increase as organisations turn to automation and AI to gain efficiency and leverage the vast amounts of data available...