by HGI | Jan 29, 2024 | Content Marketing, Corp Comms, INSIGHT, Passnotes, PR
CUT THROUGH THE NOISE navigating PR and marketing trends in 2024 Faced with so many demands on their time, it can be hard for PR and marketing professionals to stay on top of all the issues that will determine success. To help, the Henley Group has identified five...
by HGI | Sep 5, 2023 | BLOG, Content Marketing, Corp Comms, PR
9 ways to make the most of owned content Owned content is exactly as it sounds – content that you (or your company) have planned, created and published on your platform. Be that your website, or a social media company page, or a company newsletter and magazine....
by HGI | Feb 7, 2022 | BLOG, Corp Comms
NO way back Our lead pharma and biotech writer asks: Where next for pharma, biotech and life sciences communications professionals? The pharmaceutical, BioTech and life sciences industries have achieved breathtaking success over the last two years, most notably by...
by HGI | Sep 7, 2021 | BLOG, Content Marketing, Corp Comms, LinkedIn Training
LinkedIn for B2B marketers How to boost your brand, increase followers and land more sales. An estimated 60 million B2B decision-makers across 30 million companies engage with LinkedIn regularly — and 71% of them use LinkedIn to inform their business decisions. A...
by HGI | Aug 25, 2021 | BLOG, Content Marketing, Corp Comms, PR
How to… get the most from your webinar Webinars have been steadily growing in popularity among B2B brands as a way to attract new prospects and grow top-funnel leads. Pre-Covid, almost 95% of marketers saw webinars as a vital part of their marketing strategy and...
by HGI | May 13, 2021 | BLOG, Content Marketing, Corp Comms, PR
covid & pharma pr: nurturing the narrative COVID-19 has wrought havoc, leaving economies and healthcare systems alike stretched to breaking point. But it has also presented pharma PRs and marketers with something of a learning opportunity. As the industry moved to...
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