by HGI | Feb 7, 2022 | INSIGHT, Passnotes
where next for phArma and biotech communications? As COVID-19 continues to exert pressure on healthcare systems, industry partners are stepping up to their vital role in helping teams manage increased caseloads and clear backlogs, while continuing to deliver...
by HGI | Sep 7, 2021 | BLOG, Content Marketing, Corp Comms, LinkedIn Training
LinkedIn for B2B marketers How to boost your brand, increase followers and land more sales. An estimated 60 million B2B decision-makers across 30 million companies engage with LinkedIn regularly — and 71% of them use LinkedIn to inform their business decisions. A...
by HGI | Aug 25, 2021 | BLOG, Content Marketing, Corp Comms, PR
How to… get the most from your webinar Webinars have been steadily growing in popularity among B2B brands as a way to attract new prospects and grow top-funnel leads. Pre-Covid, almost 95% of marketers saw webinars as a vital part of their marketing strategy and...
by HGI | Jun 2, 2021 | Passnotes
Likes, shares and thought leadership Expert insight is valued more than ever, with customers prioritising brands and marketing channels that they trust – and avoiding those they don’t. Indeed, trust is now the second most important factor influencing a...
by HGI | May 13, 2021 | BLOG, Content Marketing, Corp Comms, PR
covid & pharma pr: nurturing the narrative COVID-19 has wrought havoc, leaving economies and healthcare systems alike stretched to breaking point. But it has also presented pharma PRs and marketers with something of a learning opportunity. As the industry moved to...
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