by HGI | Mar 16, 2021 | Content Marketing, Events, PR
wHY PIVOTING YOUR EVENT ONLINE IS THE SMART CHOICE FOR 2021 Conferences, large-scale trade shows and exclusive networking events – all a mainstay of any business marketing agenda. In 2020 however, this was thrown into disarray. Marketing teams had to scramble to...
by HGI | Feb 23, 2021 | Passnotes
pivot your event online With the return of physical events and exhibitions unlikely for a while, smart marketers are repurposing their budgets to create online events and the content needed to support them – indeed, more than 90% of organisers plan to invest in...
by HGI | Feb 2, 2021 | Corp Comms, Strategic Consulting
2021 megatrends: sustainability Sustainability is on many business leaders’ agendas, as a way to ensure their organisations operate in a way that doesn’t harm the ecological, social and economic environment. Such strategies foster company longevity and help to...
by HGI | Jan 26, 2021 | Corp Comms, Strategic Consulting
2021 megatrends: resilience One key attribute that emerged from the 2020 pandemic was resilience. Across the world, workers suddenly had to work remotely, parents had to home-school, healthcare workers were isolated from their families, and everyone lived with a...
by HGI | Jan 22, 2021 | Spotlights
spotlight on pharmaceuticals Covid-19 has turned pharmaceutical marketing on its head – the traditional, tried and tested methods of information dissemination and prescribing support are simply not viable in a pandemic. Information-hungry healthcare professionals...
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