Welcome to our monthly round up of the top stories in PR and content marketing that our agency teams have been paying attention to, plus some industry insights and top client coverage.
LinkedIn status updates get an overhaul
LinkedIn is testing a new ‘current status’ option that would update connections in real time. The current LinkedIn profile page works in part as a digital CV, the new real time update element could elevate the platform’s interaction for users. Read the original article in Social Media Today.
PR – the metrics that matter
Ever wondered how you could effectively measure your PR activity? Our blog outlines some key metrics to include in upcoming campaigns. Take a look at the blog, here.
Communicating during Covid-19
Many of us are still in a strange limbo, working from home or adjusting the way our business operates. The way we choose to communicate now will have a ripple effect for a long time to come. Read our practical insight piece, here (it’s free to download).
Thinking SEO? Think Digital PR.
We loved this great advice piece about the need for digital PR, alongside SEO activity – published by the Drum team. Read the full article here
Read more: We’ve created communications packs for busy marketing teams, in response to challenge that Covid-19 has presented. Whether you need more hands on deck, or specialist support across PR, social media and content marketing, we can help. Click here for all options.
Spotlight on success: clients in the news this month
With some businesses turning to thermal cameras to help manage the reopening of their workplaces, Andy Schofield, Director of Technology at Reliance High-Tech, highlighted the misinformation, lack of understanding and sharp practices that have merged around this technology, reminding readers on LinkedIn that ‘there is no silver bullet!’
The launch of book, Tech for Life: Putting the Trust Back In Technology, took place recently. Co-author Jim Hagemann Snabe also joined a panel at the Tortoise AI Summit to discuss the role of AI in the return to business post-covid, and spoke about the need for leaders to be accountable for the responsible creation and use of technology. Fellow Tech for Life co-author, Lars Thinggaard, guested the Danish Techtopia podcast to discuss the book further.
A timely and balanced opinion piece from the Managing Director at Wilson James followed the protests that marked the death of George Floyd at the hands of a Minneapolis police officer, in which she appealed to the security industry to do more to support those from a BAME background.
A three-page feature by PAC & GDX in PSI Magazine explored how users of professional access control now expect a level of functionality in line with that of consumer tech – which is a challenge for manufacturers.
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The Henley Group is a B2B PR and content agency, based in Henley-on-Thames, UK. We specialise in public relations, corporate communications, content marketing and social media for clients in the UK and overseas. Working on a consultative and strategic level, we advise, plan, produce and deliver engaging PR and content programmes for clients in a range of B2B sectors.