by HGI | Jan 29, 2024 | Content Marketing, Corp Comms, INSIGHT, Passnotes, PR
CUT THROUGH THE NOISE navigating PR and marketing trends in 2024 Faced with so many demands on their time, it can be hard for PR and marketing professionals to stay on top of all the issues that will determine success. To help, the Henley Group has identified five...
by HGI | Sep 5, 2023 | BLOG, Content Marketing, Corp Comms, PR
9 ways to make the most of owned content Owned content is exactly as it sounds – content that you (or your company) have planned, created and published on your platform. Be that your website, or a social media company page, or a company newsletter and magazine....
by HGI | Apr 5, 2023 | BLOG, Content Marketing, Events, PR
top podcasts for business leaders Are you a business leader looking for ways to stay up-to-date with the latest industry trends and best practices? If you’re short on time, then podcasts could be for you. They offer access to a vast range of insight and experience...
by HGI | Mar 20, 2023 | BLOG, Content Marketing, PR, Strategic Consulting
trends in biotech The biotech industry has seen major changes in recent years. Here are five key trends that have sparked excitement and innovation within the sector: 1. AI-driven drug discovery is enabling researchers to identify potential treatments for complex...
by HGI | Mar 7, 2023 | BLOG, Content Marketing, PR, Strategic Consulting
INFLUENCER MARKETING EXPLAINED Influencer marketing is a fairly recent addition to the marketer’s arsenal – its rise runs in tandem with that of the increase in social media marketing – and was initially adopted by the B2C market. However, as platforms adapt to...
by HGI | Dec 20, 2022 | BLOG, Content Marketing, PR
Tech circles have been buzzing this last week as journalists have flocked to test out the ChatGPT platform, which uses AI to answer any question you can put to it. Its answers may be a little thin, but it’s clear that its ability to put together compelling copy...
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